Google Ads for Mental Health Practices
A psychologist with real-world Google Ads expertise. A rare combination.
Why Work With Me?
Many Google Ads agencies understand advertising. Few, if any, have successfully used Google Ads to build a mental health practice from the inside.
Google Ads was one of the primary drivers of growth in my own practice for many years. It wasn’t something I learned in a certification course or by managing accounts across unrelated industries. It was developed through years of building campaigns, measuring results, and continually improving performance.
Today, I bring that same experience to the practices I work with—combining proven Google Ads strategies with a deep understanding of what it takes to attract more of the right clients to grow a successful mental health practice.
Are My Services a Good Fit?
Who This Is For
- A mental health practice owner — solo or group — looking to build demand for your services
- Currently running Google Ads and dissatisfied with the results
- Considering Google Ads for the first time and wanting to avoid expensive trial and error
- Frustrated with a general marketing agency that does not understand the mental health space or treats your account as one of many they manage
What’s Included
- Google Ads account setup built specifically for mental health practices
- Campaigns, ad groups, and keywords aligned with your practice’s lead generation goals and budget
- Conversion tracking setup and verification so you know exactly what your ads are producing
- Ongoing optimization and performance monitoring
- Straightforward guidance on when and how to use Google Ads at your practice
“Google Ads is an expensive tool. Without accurate conversion tracking, you’re not running a campaign — you’re running an experiment with no way to read the results.”
What the Results Actually Looks Like
Over 15+ years managing Google Ads for my own group practice, I developed a deep, practitioner-level understanding of what pay-per-click advertising can actually deliver.
In the final three years before selling the practice:
- Click-through rate improved from 5.44% to over 8%
- Cost per conversion held consistently between $44 and $52
- Both of these results came from ongoing refinement, not simply spending more
It’s worth noting that the mental health advertising landscape has become significantly more competitive since that time, and those exact cost-per-conversion figures are harder to achieve today. What hasn’t changed is the importance of building campaigns correctly from the ground up and optimizing them continuously, which yields positive results regardless of market conditions.
Since taking over management of a Bay Area group practice’s Google Ads account, in one of the most competitive markets in the U.S., search impression share has grown by more than 20% and click-through rate has improved from under 6% to over 7%. This means more of the right people are seeing the practice’s ads and clicking through to the practice’s site.
But one of the most important changes for this Bay Area practice’s account wasn’t even in the campaigns per se. The practice’s conversion tracking had never been set up correctly. Without accurate conversion data, there was no reliable basis for optimizing performance at every level of the account: campaigns, ad groups, ads, and keywords. Rebuilding that foundation was the first priority.
How It Works
Every engagement starts with a thorough audit of your existing Google Ads account or, if you’re starting from scratch, a strategy session to understand your practice, your ideal clients, and your growth goals. From there, I focus on three things in this order: ensuring your conversion tracking is accurate, ensuring your campaigns are structured correctly, and ensuring your budget is working as hard as possible for your practice.
I work exclusively with mental health practices, and every campaign I manage gets the attention it deserves. My fees are also typically much lower than those of larger digital marketing agencies, in part because I don’t carry their overhead and in part because I don’t manage accounts across multiple industries at once.
I don’t hand your account off to a junior team member or manage it from a checklist. I work directly with you, and I keep my client list small enough to make that possible.
Frequently Asked Questions
How much should I budget for Google Ads?
This really depends on the size of your practice and the desired results. For many mental health group practices, a starting budget of $2,000 to $2,500 per month is enough to generate meaningful data and begin to get results, while for solo practices, $1,000 per month is often a good starting point. The right number also depends on your market, your competition, and your growth goals — something we work through together before any money is spent.
How long before I see results?
Most practices begin seeing meaningful lead activity within the first 60 to 90 days. The first 30 days are typically focused on getting tracking and campaign structure right, which makes the results reliable and sustainable afterward.
Do you work with practices that are just starting out with Google Ads?
Yes. In some ways, a clean start is easier than inheriting a previously established account. Either way, the first priority is the same: making sure the foundation is right before optimizing for volume.
Do you work with solo practitioners?
Yes. Unlike some consultants who focus exclusively on larger practices, I work with mental health practitioners at any stage. Whether you’re a solo practitioner looking to fill your schedule or a group practice owner needing to fill multiple clinicians’ schedules, the approach is the same — building campaigns that actually produce results.
Schedule a Complimentary Consultation
“If you’re an operator, innovator, or investor who shares my commitment to reshaping and enhancing
mental health care, let’s connect.